Brand Development
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What is your "why"?
What is the objective behind your purpose, who are you?
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What images or symbols are attached to, or you would like to be attached to your brand that tell a compelling story?
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Who is your target audience?
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Together, we will create a strategic plan based on the Brands History.
Previous Marketing Trends, Survey Researched Market Users and Non Market Users to utilize Growth Opportunities and Expand Demographics.
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We will use Marketing Optimization starting with a complete Social Media Audit.
Metrics, Analytics and SEO Practices will be used to Observe and Implement Strategy on a weekly, monthly and yearly basis.
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Analytical Consultation services such as variations of Choice Modeling, Marketing Optimizations and Conjoined Analyses are often used as Measurement, especially when it comes to Products.
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Economic Research Data can also aid Projections in Market Curves and Measure of Industry Growth.
A more In-depth Analyses of these trends will help determine what direction the Brand should take concerning Marketing and Promotions for better Conversions.
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Development of New Brand Strategies, Brand Names, Positioning and Promotional Concepts, Branding, Packaging Strategies and Costumer Outreach ideas are ALL Vital Key aspects to Brand Development!
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Together, we will create a Package specific to your Brands particular needs.
Content & Planning
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Which Social Media Platforms, Websites and Tools do you see the most growth from?
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How many times a day, week, month are you posting to Socials?
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Are you presenting Original Content that Educates and Speaks directly to your Target Audience?
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Are you being Social on Social Media?
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Now that we have an idea of what your Vision is, what your Branding, Packaging, Logos look like, who your Target Audience may be - how do we reach them?
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Content Creation is VITAL to any Creator, Brand or Company.
This tells the Viewer through Visual Stimulation what your Brand is, the Objective and Demonstrates that in Scenarios that relate to your Audience.
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It is extremely easy to find Stock Photos off the internet, or repost a Quote from another Instagram's page.
When you create quality, original content, it tells the viewer that you took the time to invest in your Brand and that it is something you truly believe in. Passion and Ingenuity speak volumes to Consumers, who often look for Innovations, Authenticity and Ingenuity when making a purchase.
They want a Voice and an Aesthetic to "get behind".
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It is not a piece of Cake being a Content Creator, especially if you have multiple Employees or a Household to manage.
Together, we will define a schedule for such; i.e. one or two days a week in which Content is curated.
We will then make a Scheduled Time Table of drafts for the week or month ahead.
This also helps target any specific Promotions such as Events, Programs, Contests, Giveaways, Flash Sales and more.
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As a Social Media Strategist, my Goal is to Copy-wright engaging Posts, Content and Email Campaigns to grow the Brand's Engagement.
This includes Flash Sales, Contests and different ways to get the audience engaged with the content.
In 2021, everything is slowly transitioning to Video - which will be a main focus of Engagement from here on out.
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My job is to Organize, Implement, Analyze and Guide Client's to the fullest of
Creative Potentials!
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Add-on's include Social Media Coaching, Content Coaching, Individual Copy-wright, Individual Content Creation and Custom Hashtag Bundles.
Public Relations
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What messages need to be delivered to the Public in order to inspire them towards your Objectives?
Is your message genuine?
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What Strategies and Tactics are used to Implement a Public Relations, or PR Campaign?
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How does Public Relations differ from Marketing Campaigns?
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Together, we will Collaborate on Developing an Honest Communication by way of Press Kits, Press Releases and Contacting the Appropriate Channels to get the word out about your Brand.
This includes reaching out to Media Outlets, Blogs, Magazines, Radio Shows, Podcasts, Television Shows, Local Busninesses and Influencers looking to Collaborate.
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Essentially, as a PR Consultant, I will represent your brand to the Public, maintain the Brand's voice. I am responsible for maintaining "Damage Control" to the Public.
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As an Add-on I also offer Media Coaching services.